Audra Lamoon

As our strategic partner, Audra is a corporate trainer and experientialist, consultant and coach in such areas as retail, residential, property, hotels, media and construction. Managing director of Livewire Performance Consultants Ltd and former committee member for The Retail Trust, Audra is particularly focused on customer experience around strategy, service, hospitality and branding for her clients. She immerses herself in her clients environment, mystery shops globally and gains commissions by capturing the clients unique DNA and differences, then designs that into the fabric of the learning and development programmes.

Andy Hayzelden

Andy has over 40 years’ retail experience, the majority of which has been spent at a large national chain with over 800 stores. Although he started out in retail management – in stores and in the field – he spent many years as new solutions manager and programme manager and leading retail support functions. Later in his career he has moved into retail consultancy, during which time Andy has delivered highly successful projects, as well as acquiring valuable contacts and skillsets.

Christine Dunn

Christine is an accomplished and professional HR professional with over 25 years’ experience in the retail sector. She is an expert in delivering people management strategies that deliver results and efficiencies and brings a proven ability to contribute, shape and implement change across a business, at both strategic and operational levels. Christine takes a hands-on approach in helping to deliver business improvements, maximising people’s potential and ensuring the HR strategy is intrinsic to the overall business goals. Christine’s warmth and empathy, and her extensive skills in cultural and organisational change, allow her to integrate with in-house teams and understand a business’s needs swiftly.


Red to Black has a wide range of experienced consultants and partners who can support organisations across many sectors including logistics, e-commerce, finance, marketing and project management on an interim or per diem basis. Please get in touch to find out more.