Specific projects and initiatives


May 1998 to October 2000

Whilst employed by Superdrug as a business development manager, one of Amanda’s regional responsibilities was to drive fine fragrance sales. By liaising with the fine fragrance buyer, Amanda developed a training programme for fragrance supervisors and store managers (who had initially seen the fragrance counter as a hindrance). Strategies included regular, facilitated meetings linking with suppliers to educate attendees in operational excellence and maximising sales and simple league tables and sales incentive schemes. As a result LFL sales across the region grew by 23%, compared to the company average of 12%.