Specific projects and initiatives

The Retail Trust charitable organisation

July 2009 to March 2010

We have raised funds for The Retail Trust running the London Marathon. We also carried out pro bono work, reporting directly to the then CEO, Nigel Rothband. This has involved scoping a project to raise awareness of The Trust’s work and to generate more revenue, the aim of which is to increase the distribution of hardship grants.

We also worked on a project to ensure the sustainability of The Retail Trust’s Employee Assistance Programme and that any new initiatives did not impinge on their current membership offering.

As part of this project we also scoped the launch mechanics to provide maximum impact and return, and attended meetings with external suppliers to gain an understanding of how social network platforms can assist in promoting the charity.